Our Key Ingredients
Previous research demonstrates that daily consumption of 250 mg of Cognizin® improves attention (McGlade et al., 2011). Every stick of INVIA contains 250mg of Cognizin® citicoline. Our key ingredient, Cognizin® citicoline contains a unique combination of choline and cytidine. Choline is available in many foods that we eat (e.g. potatoes, cauliflower) but cytidine isn’t widely available in foods consumed in Western diets.
Results of a randomized double-blind, placebo-controlled clinical trial of adult office workers revealed that a combination of ornithine and caffeine reduced fatigue, and increases stamina and concentration more than caffeine alone (see study and figure). Ornithine is an amino acid that stimulates the breakdown of carbohydrates, proteins and fat—resulting in the release of stored energy. Ornithine also reduces ammonia—which is harmful to the body and brain, causing fatigue, confusion, and slower thinking speed.
INVIA contains 100mg of caffeine which is about the same amount as a cup of coffee. Caffeine helps us stay alert and physically active by temporarily blocking feelings of fatigue. It is clinically shown to increase stamina, enhance focus and boost physical endurance. When people think of caffeine, they think of the “energy” that it provides. The energy that comes from caffeine is really an increase in mental alertness. Caffeine works by activating the adenosine system in your brain. This results in your brain becoming more “active”.
One serving of INVIA provides more than the recommended daily intake for Vitamin E. The natural production of energy (adenosine triphosphate) in the brain results in oxidative stress that can cause havoc on brain function. Vitamin E exerts antioxidant properties which help to naturally combat this stress.
Reference: Int J Food Sci Nutr. 2012 Jun;63(4):421-5. doi: 10.3109/09637486.2011.632623. Epub 2011 Nov 7.